12021-03-19T01:32:49+00:00Halen Giffordab5ea7ed8de6ef3e07ee088ad354a6081f1e9a3f87Chapter II: Literature Reviewplain2021-04-16T05:56:47+00:00Halen Giffordab5ea7ed8de6ef3e07ee088ad354a6081f1e9a3fHistory of the Horror Film GenreChapter II: Literature ReviewHall’s Representation Theory is similar to Genre Study in that it describes a relationship between consumers and creators in addition to explaining how patterns are formed in mass media. Hall’s theory discusses the notion that if the majority of texts are created by one demographic, from the same ideological standpoint, those ideas will be the most prominent in the media and will therefore shape the masses’ perception of culture (Hall, Representation). Hall uses this phenomenon as a basis for his argument on the importance of diverse representation. I argue that Representation Theory can be used alongside Genre Study to understand the prominences of specific tropes, narratives, iconographies, and characters in film genres. Filmmakers are also film watchers. Directors, screenwriters, producers, and other artists in the film industry all apply meaning to the films they have seen. Their understanding of these movies is then carried over into their own creations. Filmmakers predominantly engage in intertextual dialogues with past and present films of their genre. Hall’s definition of meaning is not static. The relationship between the culture, the consumer, and the creator is constantly redefining what is important to a genre as all parties continually develop new interpretations. While the staples and symbols of the genre may stay the same, what they represent is ever-changing.
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12021-03-19T01:27:03+00:00Halen Giffordab5ea7ed8de6ef3e07ee088ad354a6081f1e9a3fUnderstanding Film GenreHalen Gifford5Chapter II: Literature Reviewimage_header3682021-04-01T15:49:54+00:00Halen Giffordab5ea7ed8de6ef3e07ee088ad354a6081f1e9a3f
